Texts by Richard Paul Lohse. Museum edition. Edited by Hans Heinz Holz, Johanna Lohse James, Silvia Markun. Exhib’publication. Museum Haus Konstruktiv Zurich, 2002.
The transformation of Radio Free Berlin's publicity from dark and provincial to striking and imaginative. Cultural announcements and radio programs designed by Hans Förtsch, Sigrid von Baumgarten, and Reinhart Braun
An advertising programme is fully integrated only when its effect is powerful enough to play a major part in determining a corporate image. Geigy advertising is an example of this successful integration.
The background of Kamekura's mark designs is his boldness in eliminating all the waste, combining simplification derived from Japanese traditional family crests and Western intellectual mechanics of formation with a sharp modern sense of composition.
Wolfgang Weingart's artistic design delved into the intricacies of Swiss typography, skillfully dissecting its elements while venturing into texture and type experimentation. His layered montages radiated dynamic kinetic energy, standing in stark contrast to the minimalist approach of his instructors, embracing a more maximalist aesthetic.
