Synopsis 09, The Magazine of NV Chemische Industrie Synres, 1962

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Design and layout by Newman Neame Limited London
Printed in the Netherlands

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Synopsis 09, The Magazine of NV Chemische Industrie Synres, 1962. Design and layout by Newman Neame Limited
Synopsis 09, The Magazine of NV Chemische Industrie Synres, 1962. Design and layout by Newman Neame Limited
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From the design archive:
From the design archive:
From the design archive:
From the design archive:
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The first American university to accept graphic designers as members of the faculty was the Massachusetts Institute of Technology, called M. I. T, for short. The work created by the design group reflects the high level of instruction, the realistic setting of the training and the progressive philosophy of this institute.
"Rudy is one of the unsung pioneers of American mid-century modernist graphic design. He had a unique and definitive point of view that was really never celebrated. This may have been attributed to his strict adherence to the formal principles of modernism and the International Typographic Style."

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A short essay and scanned advertising from Swiss Industrial Graphic Design. A rare book focused on effective industrial promotion authored by Hans Neuburg. The design of the book is credited to Hans Neuburg and Walter Bangerter.
In minor printed matter we constantly meet the new typography, but it is relatively rare to find posters designed on the new lines. And yet poster-designing is a field where new typographical methods might be employed with great effect.