Typography 8, Shenval Press, Summer 1939

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Content includes:
Lament For A Bluebook Bureaucracy by R. S. Hutchings
Victorian Street Balladsby Noel Carrington
The Typography Of Childrens Comicsby Denis Peck
Topographical Typography by Robert Harling
Rex Whistelr’s Book Decorations by Edith Olivier
Bookshelf review of Moholy-Nagy’s 1938 edition of The New Vision, where the reviewer not only compares Moholy to Walt Disney, but has some choice words about the typography of the New Bauhaus Books.
Type Supplement: Reviews and Specimens
Notes and acknowledgements

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Typography 8, Shenval Press, Summer 1939
Typography 8, Shenval Press, Summer 1939
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I have always loved the design work created for Olivetti. The colourful midcentury designs by Italian designer Giovanni Pintori, the minimal typographic poster by Swiss designer Walter Ballmer and my personal favourite the 1959 poster for Olivetti designed by Herbert Bayer. I recently found out Triest Verlag released a new book, Visual identity and branding at Olivetti which contains further work by Xanti Schawinsky, Renato Zveteremich, Ettore Sottsass, Hans von Klier, Egidio Bonfante and Walter Ballmer.

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Blase’s long-term clients were Staatstheater Kassel (Kassel State Theater) and Atlas Films. Karl Oskar Blase produced countless posters for these two organisations. It’s not surprising considering Blase designed posters for the Staatstheater for twelve years between 1966 and 1978. 
“They’ll never stand for that” and “It’s too modern” are, as George Plante aptly puts it, the restraintive thoughts which beset a commercial artist who tries to let himself go.

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A fantastic example of Swiss design for brand systems is the brand and advertising by Siegfried Odermatt commissioned by Grammo Studio in Zurich.