Lotus Elite Series 2 (Type 14), Folded Brochure, 1960

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A fantastic example of 1960s British design by Derek Birdsall

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A fantastic example of 1960s British design by Derek Birdsall
A fantastic example of 1960s British design by Derek Birdsall

 

Lotus Elite Series 2 (Type 14), Folded Brochure, 1960. Designed by Derek Birdsall
Lotus Elite Series 2 (Type 14), Folded Brochure, 1960. Designed by Derek Birdsall

 

Lotus Elite Series 2 (Type 14), Folded Brochure, 1960. Designed by Derek Birdsall
Lotus Elite Series 2 (Type 14), Folded Brochure, 1960. Designed by Derek Birdsall

 

Lotus Elite Series 2 (Type 14), Folded Brochure, 1960. Designed by Derek Birdsall
Lotus Elite Series 2 (Type 14), Folded Brochure, 1960. Designed by Derek Birdsall

 

Lotus Elite Series 2 (Type 14), Folded Brochure, 1960. Designed by Derek Birdsall
Lotus Elite Series 2 (Type 14), Folded Brochure, 1960. Designed by Derek Birdsall
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A review of the memorial exhibition of Edward McKnight Kauffer at the Victoria and Albert Museum in 1955 by F.H.K. Hernion

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Working alongside André Gürtler and Bruno Pfäffli, Adrian Frutiger designed many logo designs. Here is a selection of the designs which were featured in Der Druckspiegel, December 1961. I have also translated and rewritten the descriptions to provide more depth.
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Bäumer gave the company a unique brand image amplifying its graphical image after a time of post-war economic recovery. This style of advertising composition can be seen across many 1960s campaigns, especially from other German designers such as Anton Stankowski.