Efficiency-Groep Eigen Beheer, 1952

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1950s dutch advertising for Efficiency-Groep Eigen Beheer, Najaarsbeurs Utrecht 2-11 September 1952

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Leaflet Efficiency-Groep Eigen Beheer, 1952 Najaarsbeurs Utrecht 2-11 September 1952
Leaflet Efficiency-Groep Eigen Beheer, 1952 Najaarsbeurs Utrecht 2-11 September 1952
Leaflet Efficiency-Groep Eigen Beheer, 1952 Najaarsbeurs Utrecht 2-11 September 1952
Leaflet Efficiency-Groep Eigen Beheer, 1952 Najaarsbeurs Utrecht 2-11 September 1952
Leaflet Efficiency-Groep Eigen Beheer, 1952 Najaarsbeurs Utrecht 2-11 September 1952
Leaflet Efficiency-Groep Eigen Beheer, 1952 Najaarsbeurs Utrecht 2-11 September 1952
Leaflet Efficiency-Groep Eigen Beheer, 1952 Najaarsbeurs Utrecht 2-11 September 1952
Leaflet Efficiency-Groep Eigen Beheer, 1952 Najaarsbeurs Utrecht 2-11 September 1952
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In the ambitious new monograph Rational Simplicity: Rudolph de Harak, Graphic Designer, Volume shines a light on the complete arc of the exceptionally rich and varied career of Rudolph de Harak, showcasing his vibrant, graphic, formally brilliant work, which blazed a colourful trail through the middle decades of the twentieth century.

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Jazz Journal was first published in 1946 by Sinclair Traill, who also had some of his photographs used on the covers. The magazine is now online but remained in print for several decades, as Britain's longest enduring jazz magazine.

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The advertising has a certain contrast of hand-drawn and mechanical. Produced entirely in black, it reminds us that the absence of colour can be highly effective. Hans Michel and Günther Kieser's illustrations bring a sense of both playfulness and a stylistic approach to a corporate client.
I have been reproached for this, and I will surely be reproached again. I have also been reproached for reading more and more obscure works whose readership must be limited to a handful of specialists and a few hobbyists like myself. It’s a heavy passion or a passion that sucks.