Ergera Chocolat Au Lait, vintage chocolate label

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Ergera Chocolat Au Lait vintage chocolate label
Ergera Chocolat Au Lait vintage chocolate label
More graphic design artefacts
From the design archive:
From the design archive:
From the design archive:
From the design archive:
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Ezio Bonini's work for "Società del Linoleum" in Milan, showcasing advertisements designed for various Italian newspapers aimed at expanding the linoleum market

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The identity manual consisted of 130 pages of information and brand usage with Arie J. Geurts heading up the project as design director, (who later headed up his own design studio in Los Angeles). The identity uses minimal colour and focuses on a consistent brand blue in all communications.

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These one-colour forms have a playful but structured aesthetic through their geometric forms, they remind me of the abstract line drawings of Picasso blended with Jan Tschichold and the New Typography.

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The 1960s was an era characterised by political, social, and cultural shifts. The counterculture movement emerged as a response to the perceived failures of the mainstream establishment, sparking a wave of activism and alternative ideologies. And with these an array of printed matter. Counterculture publications, often referred to as the "underground press," became powerful platforms for dissent, expression, and the exploration of new ideas.