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Members Only Content. What membership unlocks
This article is one of nearly 200 members’ research pieces, researched and written directly from the physical archive in Bradford.
Join from £2.49/month for full access to this piece, plus every other member article, translated historic texts, and designer profiles researched from the collection.
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Advertising Design, Corporate Identity & Branding, Design Archive Feature, Regional Histories
An advertising programme is fully integrated only when its effect is powerful enough to play a major part in determining a corporate image. Geigy advertising is an example of this successful integration.
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Design Archive Feature, Members Only Content, Poster Design, Regional Histories
The best poster designs from Die besten Plakate des Jahres 1956 with a translated foreword by Jakob Rudolf Welti. Featuring the work of Herbert Leupin, Carl B. Graf, Carlo Vivarelli and Emil Ruder.
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Design Archive Feature, Designer Profiles, Members Only Content, Regional Histories
Walter Ballmer was a Swiss graphic designer born in Liestal, Switzerland in 1923. He worked across various design disciplines including advertising design, packaging, typography and exhibition design.
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Design Archive Feature, Designer Profiles, Members Only Content, Regional Histories
Tadashi Ohashi was at the forefront of Japan's postwar design movement, with his illustrations widely celebrated. In 1952, he became the chief designer for Meiji Seika Confectionery, producing some of his most renowned work.
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