Basic Typography: Handbook of Technique and Design, ABC Edition, 1972

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Author: Ruedi Rüegg / Godi Fröhlich

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Basic Typography - Handbook of Technique and Design, ABC Edition, 1972
Basic Typography – Handbook of Technique and Design, ABC Edition, 1972

 

Basic Typography - Handbook of Technique and Design, ABC Edition, 1972
Basic Typography – Handbook of Technique and Design, ABC Edition, 1972

 

Basic Typography - Handbook of Technique and Design, ABC Edition, 1972
Basic Typography – Handbook of Technique and Design, ABC Edition, 1972

 

Basic Typography - Handbook of Technique and Design, ABC Edition, 1972
Basic Typography – Handbook of Technique and Design, ABC Edition, 1972
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In December 1924, the Netherlands introduced children's stamps (Kinderzegels). Over the years, these stamps have featured designs by some of the most prominent Dutch designers, including Gerard Kiljan, P. Koch, Gerrit Noordzij, Otto Treuman, Robert Deodaat Emile ‘Ootje’ Oxenaar, Dick Bruna, Jan van Toorn, and Karel Martens.

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Theo Crosby was born in South Africa in 1925 and moved to Britain in the late 1940s. He was a highly skilled designer, architect and sculptor. He became the technical editor of Architectural Design magazine in 1953 and remained in the post for almost a decade. The large format magazines feature an array of content including information on buildings, materials and architectural plans.

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Little is known about the designer Günther Heil. he established his graphic studio in Berlin and designed many advertisements for 8mm and 16mm film distributor Bruno Schmidt in the 1960s. These were created in the same era as the film distributor Atlas Films was sending films to art-house theatres and were hiring designers Hans Hillmann, Hans Michel, Günther Kieser, Wolfgang Schmidt and Karl Oskar Blase.

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The advertising has a certain contrast of hand-drawn and mechanical. Produced entirely in black, it reminds us that the absence of colour can be highly effective. Hans Michel and Günther Kieser's illustrations bring a sense of both playfulness and a stylistic approach to a corporate client.