House style can give identity to the diverse products or activities of a firm. It stimulates loyalty, helps to reduce costs, and has advertising value.
"Heart: Anatomy, Function, and Diseases" (Dell, 1962), by Rudolf Hoffmann and illustrated by George Giusti, demonstrates how illustrations effectively convey complex and emotional topics whilst providing valuable information.
Franco Grignani (1908-1999) was one of the twentieth century’s most important Italian graphic designers. Scanning the inner pages of Gebrauchsgraphik 04, 1962, I have managed to collate a selection of the advertisements created in the 1950s and early 1960s, showcasing his groundbreaking design work.
Gregory Vines' design and process behind the Typographische Monatsblätter 1978 covers. From the initial inspiration drawn from Bellinzona's gate to the process of film montage, resulting in six stunning cover masterpieces.
