Paul Rand

Design Quarterly 123, Paul Rand, 1984

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Design Quarterly 123, Paul Rand, 1984
Design Quarterly 123, Paul Rand, 1984
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Gabriel sent me a link to his amazing Uruguayan Graphic Design Archive when I launched Design Reviewed. The content was so amazing, I ended up spending a good hour looking through the content and it has definitely made it to my bookmarks.
Systematic Surface Design eliminating the hindrance of searching for strategies and starting points, allowing designers to quickly find optimal solutions.
Last month (March 2022), I spoke to over fifty Graphic Design undergraduates about the archive and my passion for design history, after which the students had full access to items in the collection and participated in discourse amongst their peers and lecturers. As part of their critical studies unit, the students will be producing essays and content related to the impact, history and aesthetics of selected artefacts.
The background of Kamekura's mark designs is his boldness in eliminating all the waste, combining simplification derived from Japanese traditional family crests and Western intellectual mechanics of formation with a sharp modern sense of composition.