Paul Rand

Design Quarterly 123, Paul Rand, 1984

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Paul Rand
Paul Rand is one of the most famous American graphic designers. He studied in the 1930s at Pratt Institute, Parsons School of Design, and the Art Students League. He worked in media promotion, book design, advertising design and corporate identity design. His identity design included logos for IBM, Westinghouse, UPS, and ABC television. Explore the Design Reviewed archive to discover artefacts designed by Paul Rand. The American Modernism collection captures the movement he helped bring to international prominence, while the United States archive reflects the commercial design culture he transformed. Browse the 1950s and 1960s decade pages to find work from his most prolific period, or explore the book format collection.
Design Quarterly
Design Quarterly was the Walker Art Centre’s periodical covering architecture, graphics, and visual culture.

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Design Quarterly 123, Paul Rand, 1984
Design Quarterly 123, Paul Rand, 1984
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