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The Bauhaus approach to design emphasised simplicity, functionality, and the integration of modern technologies and materials. A century later, many of the principles taught at the school remain fundamental to contemporary design practices.
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Advertising Design, Design Archive Feature, Members Only Content, Regional Histories
An overview of Graphic Design from Japan from the year 1960, complemented by 50 scanned images from Annual of Advertising Art in Japan 1960 (Bijyutu Shuppan Sha, 1960).
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Advertising Design, Design Archive Feature, Members Only Content
Bäumer gave the company a unique brand image amplifying its graphical image after a time of post-war economic recovery. This style of advertising composition can be seen across many 1960s campaigns, especially from other German designers such as Anton Stankowski.
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