Content includes:
Feature on Jacques Nathan (France)
Works of Yasuro Urukawa
Works of Natsuo Ishikawa
From 5-men Show of Advertising Design
Works of Graduating College Students
Works of Hiroaki Namura
Package Design by Ladislav Sutnar
Advertising for Aji-no-moto Co.
Four-Color Pages:
Jacques Nathan
Advertising for Shiseido Cosmetic Co.
Advertising for Japan Dunlop Rubber Co.
Scientific Advertising by Claude Hopkins
Design That Sells by K. Tsukada
Who Determines the Way Advertising Should Go by F. Uekuri
How And When to Use Silence in TV Commercials by Jack Campbell
Free-trial Promotion Zooms Appliance Sales by B. L. Gough
How to Write Copy by T. Miyayama
From the graphic design archive:
From the graphic design archive:
From the graphic design archive:
From the graphic design archive:
Design Archive Feature, Ephemera, Members Only Content, Regional Histories
Beyond being mere artefacts of design, these examples of Japanese Ephemera show the dynamic changes Japan was undergoing during this period. The design output of this era not only served commercial purposes but also became a powerful medium for expressing these societal shifts.
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The book "Modern Man In The Making" (1939), is a fantastic example of Neurath's work. The book uses Isotype's principles with text to illustrate complex societal issues like globalisation and war's impact on economies, prioritising visual recognition through symbols to aid in memorability—a philosophy that remains paramount in design today.
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Design Archive Feature, Members Only Content, Movements
A 1,500 essay on the transformative era of graphic design from the 1970s to the 1990s. Moving beyond the constraints of modernism, designers like Wolfgang Weingart and April Greiman redefined visual communication through bold experimentation with type, colour, and early computer graphics. This essay highlights how postmodernism and New Wave design introduced complexity, individuality, and digital innovation in to graphic design.
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