Nine Pioneers in American Graphic Design, MIT Press, 1989

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‘Graphic designer R. Roger Remington and art historian Barbara Hodik have collaborated in this splendidly illustrated book to profile the careers and contributions of nine men who shaped the graphic design profession from the 1930s to the 1950s. Nine Pioneers in American Graphic Design explores each designer’s milieu education, philosophy of design, body of work client relations, and problem­solving approaches. The more than 200 illustrations, 55 in color, are drawn from almost every medium of graphic expression, including posters, advertising magazines, book jackets, business graphics, and signage.’

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Nine Pioneers in American Graphic Design, MIT Press, 1989
Nine Pioneers in American Graphic Design, MIT Press, 1989

 

Nine Pioneers in American Graphic Design, MIT Press, 1989
Nine Pioneers in American Graphic Design, MIT Press, 1989

 

Nine Pioneers in American Graphic Design, MIT Press, 1989
Nine Pioneers in American Graphic Design, MIT Press, 1989

 

Nine Pioneers in American Graphic Design, MIT Press, 1989
Nine Pioneers in American Graphic Design, MIT Press, 1989
Nine Pioneers in American Graphic Design explores each designer's milieu education, philosophy of design, body of work client relations, and problem­solving approaches.
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A fantastic example of Swiss design for brand systems is the brand and advertising by Siegfried Odermatt commissioned by Grammo Studio in Zurich.
Among the young graphic artists of Berlin, who set to work after the war, Hans Adolf Albitz and Ruth Albitz-Geiß can claim special attention. In a short time, at a period when economic conditions were pretty unfavourable, they worked themselves so to the fore that their names came to mean something in Berlin publicity, and in western Germany their posters are known and appreciated, too.

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Giovanni began his work with Olivetti in March 1938, and his work was showcased in various exhibitions and had a clear distinctive style that amplified the Olivetti brand image. His design defined the company’s visual image, and the iconic geometric designs are still as powerful and engaging today as they were in the 1950s.
Ken was born in 1929, in Southampton and grew up in a small market town in North Devon. He was a principled man, with strong values and views against the hyper-consumerism we live with today. Ken studied at the London Central School of Arts and Crafts in the 1950s and was taught by Herbert Spencer, Anthony Froshaug and Jesse Collins. Whilst at the School he studied alongside designers Ken Briggs, Alan Fletcher and Colin Forbes.