Corporate Identity & BrandingDesign Archive FeatureMembers Only ContentRegional Histories 1950s1960s

Giovanni Pintori and his definitive visual language for Olivetti

Giovanni began his work with Olivetti in March 1938, and his work was showcased in various exhibitions and had a clear distinctive style that amplified the Olivetti brand image. His design defined the company’s visual image, and the iconic geometric designs are still as powerful and engaging today as they were in the 1950s.

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