Otl Aicher - Graphic Designer - Germany

Olympische Bauten München 1972, 2. Sonderband: Bestandsaufnahme Herbst 1970, Architektur Wettbewerbe, 1970

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Olympische Bauten München 1972,  2. Sonderband: Bestandsaufnahme Herbst 1970, Architektur Wettbewerbe, 1970
Olympische Bauten München 1972, 2. Sonderband: Bestandsaufnahme Herbst 1970, Architektur Wettbewerbe, 1970
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From the design archive:
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Many influential British designers have made their names in the history books. Abram Games, Alan Fletcher, Tom Eckersley and Derek Birdsall, to name a few. But one designer that has always influenced me, not only as inspiration from their design output, but as an example of the role of a designer and the importance of having strong ethics, is Ken Garland. He is known for his innovative and socially responsible approach to graphic design and his involvement in the design community through his teaching, writing and activism. In the second instalment of this series, I will discuss Ken Garland's magazine work from my collection.
The Cuban film poster conveys the spirit and ideals of the Cuban revolution. A time of political change, an uprising that ended the brutal dictatorship of Fulgencio Batista. The Danish Film Institute have a collection of Cuban Film Posters from the past 50 years.

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A total of 24 posters were created for the campaign during 1964, using the arrow symbol as a key features, representing power, motion and speed. The handmade lithographs use up to 19 colours, which were individually printed at large scale. The posters also utilise the brand colours red and yellow from Shells corporate identity.
In Rau's case, the combination of graphic design and photo produces a particularly positive result, since he uses the photo not so much as an object of representation but rather as a suggestive means of expression.