In the late 1950s, Hans W. Brose agency, with designers Pierre Mendell, Michael Engelmann, and Klaus Oberer, crafted a compelling, colourless campaign for Bols.
As a champion of graphic design history, I was thrilled to find the upcoming book "Penrose 1964-73: The Herbert Spencer Years," a captivating visual anthology dedicated to honouring Spencer's legacy as a trailblazer in modern typography. Spanning 288 pages, this book commemorates Spencer's influential editorship at the Penrose Annual from 1964 to 1973.
Walter Ballmer was a Swiss graphic designer born in Liestal, Switzerland in 1923. He worked across various design disciplines including advertising design, packaging, typography and exhibition design.
The identity manual consisted of 130 pages of information and brand usage with Arie J. Geurts heading up the project as design director, (who later headed up his own design studio in Los Angeles). The identity uses minimal colour and focuses on a consistent brand blue in all communications.
