Paul Schuitema

Paul Schuitema – Visual Organiser, 010 Publishers, 2006

Information

‘In the 1920s and 30s Schuitema was along with Piet Zwart and Gerard Kiljan one of the pioneers of New Typography and New Photography in the Netherlands. They distinguished themselves by conveying the message in a clear concise and forceful manner. This first monograph traces not only his graphic work but also his activities as a photographer film maker and furniture designer.’

Details

Paul Schuitema was a Dutch designer and artist and was a member of the Circle of New Designers, a group that included Moholy-Nagy, Herbert Bayer, and Jan Tschichold. He was a pioneer in modern typography in mass communication and quickly adopted the principles of Constructivism and Bauhaus after studying in Rotterdam.

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Paul Schuitema - Visual Organiser, 010 Publishers, 2006
Paul Schuitema – Visual Organiser, 010 Publishers, 2006

 

Paul Schuitema - Visual Organiser, 010 Publishers, 2006
Paul Schuitema – Visual Organiser, 010 Publishers, 2006
Paul Schuitema - Visual Organiser, 010 Publishers, 2006
Paul Schuitema – Visual Organiser, 010 Publishers, 2006
Paul Schuitema - Visual Organiser, 010 Publishers, 2006
Paul Schuitema – Visual Organiser, 010 Publishers, 2006

Paul Schuitema was a Dutch designer and artist and was a member of the Circle of New Designers, a group that included Moholy-Nagy, Herbert Bayer, and Jan Tschichold. He was a pioneer in modern typography in mass communication and quickly adopted the principles of Constructivism and Bauhaus after studying in Rotterdam.

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As part of their marketing strategy, Kast + Ehinger, commissioned a selection of German designers to produce advertisements aimed at the design industry. I have scanned in quite a lot of their advertising matter, all of which were back-page advertisements from three German design magazines. Der Druckspiegel, Gebrauchsgraphik and Graphik – Werbung + Formgebung.

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These one-colour forms have a playful but structured aesthetic through their geometric forms, they remind me of the abstract line drawings of Picasso blended with Jan Tschichold and the New Typography.
Founded in 2015, Triest Verlag für Architektur, Design und Typografie have published notable works on graphic design history, including biographies of Othmar Motter, studies on Eugen Gomringer’s typography and poetry, Ernst Keller’s teachings. Thier latest book The Birth of a Style, focuses on the influence of the Basel Educational Model on the evolution of Swiss graphic design into the renowned international style.

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Notes on transit and network map design, including the iconic London Underground map by Harry Beck, the importance of visual clarity, and the role of accessible design in timetable design.