Rassegna 4, Il Disegno del Mobile Razionale in Italia 1928/1948, 1980

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Content includes:
Editoriale by Vittorio Gregotti
Il razionale nel mobile italiano by Maria Cristina Tonelli includes work by Franco Albini, Palanti, Camus, Masera, Banfi, Belgioso, Peressutti, Luigi Figini, Pollini, Brenno del Giudice, Piacentini, T. Deabate, A. Dell’Acqua, E. Paulucci and Giuseppe Pagano
Un geometria mentale by Gae Aulenti includes work by Giuseppe Terragni
Studi, progetti, modelli e oggetti del razionalismo italiano a cura di Ornella Selvafolta includes work by Alberto Sartoris, Giuseppe Pagano Pogatschnig, Gino Levi Montalcini, Giuseppe Terragni, Pietro Lingeri, Piero Bottoni, Luciano Baldessari, Gigi Chessa, Umberto Cuzzi, Luigi Figini, Gino Pollini, Enrico Griffini, Luigi Vietti, Gabriele Mucchi, Pietro Chiesa, Scuole dell’Umanitaria, Franco Albini, BBPR, Mario Pucci, Mario Asnago, Claudio Vender, Cesare Cattaneo and Gian Luigi Banfi
Illustrated advertising section

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Rassegna 4, Il Disegno del Mobile Razionale in Italia 1928/1948, 1980
Rassegna 4, Il Disegno del Mobile Razionale in Italia 1928/1948, 1980
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The collection of works I've gathered, designed for Olympia-Werke, showcases the height of mid-century German commercial artistry. The work was collated in a branded folder and contained forty brochures, advertisements and manuals.
I have been reproached for this, and I will surely be reproached again. I have also been reproached for reading more and more obscure works whose readership must be limited to a handful of specialists and a few hobbyists like myself. It’s a heavy passion or a passion that sucks.

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Beyond being mere artefacts of design, these examples encapsulate the dynamic changes Japan was undergoing during this period. The design output of this era not only served commercial purposes but also became a powerful medium for expressing these societal shifts.
“They’ll never stand for that” and “It’s too modern” are, as George Plante aptly puts it, the restraintive thoughts which beset a commercial artist who tries to let himself go.