Advertising Design, Corporate Identity & Branding, Design Archive Feature, Regional Histories
IBM puts a premium on functional design, forms and colours which make it far easier for the potential customer to gain an insight. In this respect the IBM methods are exemplary. The IBM already opened studios of artistic and graphic design for its German and Italian offices and a few years ago another such studio was established in Paris. Frank René Testemale was entrusted with its organisation and was appointed its business and art director.
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Advertising Design, Design Archive Feature, Members Only Content, Regional Histories
Pubblicità in Italia 1957-58 gathers the best advertising in Italy, showcases the diverse talents and styles and the clients who were commissioning and embracing modern design.
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Design Archive Feature, Members Only Content, Movements, Regional Histories
Japanese modern design was heavily influenced by European art movements, particularly modernism and the Bauhaus school. As Japan's advertising industry expanded, it increasingly drew from Western culture, especially television and film, resulting in designs that were eclectic, vibrant, and infused with modernist energy.
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