Type specimen book of Typefoundry Amsterdam, 1960

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Type specimen book of Typefoundry Amsterdam, 1960
Type specimen book of Typefoundry Amsterdam, 1960

 

Type specimen book of Typefoundry Amsterdam, 1960
Type specimen book of Typefoundry Amsterdam, 1960

 

Type specimen book of Typefoundry Amsterdam, 1960
Type specimen book of Typefoundry Amsterdam, 1960

 

Type specimen book of Typefoundry Amsterdam, 1960
Type specimen book of Typefoundry Amsterdam, 1960
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Many designers played an important role in IBM's graphic identity and implementation including Arthur Boden, Clarence Lee, Charles Keddie and Mary Beresford.
In minor printed matter we constantly meet the new typography, but it is relatively rare to find posters designed on the new lines. And yet poster-designing is a field where new typographical methods might be employed with great effect.
“They’ll never stand for that” and “It’s too modern” are, as George Plante aptly puts it, the restraintive thoughts which beset a commercial artist who tries to let himself go.

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Perusing an issue of Der Druckspiegel from 1962, I found these fantastic examples of Swiss Design, produced for the University Ball at the University in St. Gallen, Switzerland, in 1961. The advertising matter included posters, newspaper advertisements, cinema slides, invitation cards and a booklet.