Visual Transformation: Creative Tendencies in Graphic Design, ABC Edition, 1982

Information

Design: Diethelm, Walter. Printer: Offset & Buchdruck Ltd., Zurich
Creative tendencies in graphic design, fine art, technology and information techniques. “Seeing, viewing, shaping – Life means change, conversion and transformation. Visualization makes it possible to grasp the idea of transformation. The extent and speed of change in a man-made environment are to be seen in urban development and also in the developed landscape, ever more subjected to the needs of traffic, building and industrialisation.”

Details

Linked Information

Visual Transformation - Creative Tendencies in Graphic Design, ABC Edition, 1982
Visual Transformation – Creative Tendencies in Graphic Design, ABC Edition, 1982

 

Visual Transformation - Creative Tendencies in Graphic Design, ABC Edition, 1982
Visual Transformation – Creative Tendencies in Graphic Design, ABC Edition, 1982

 

Visual Transformation - Creative Tendencies in Graphic Design, ABC Edition, 1982
Visual Transformation – Creative Tendencies in Graphic Design, ABC Edition, 1982

 

Visual Transformation - Creative Tendencies in Graphic Design, ABC Edition, 1982
Visual Transformation – Creative Tendencies in Graphic Design, ABC Edition, 1982
More graphic design artefacts
From the design archive:
From the design archive:
From the design archive:
From the design archive:
More graphic design history articles
The book "Modern Man In The Making" (1939), is a fantastic example of Neurath's work. The book uses Isotype's principles with text to illustrate complex societal issues like globalisation and war's impact on economies, prioritising visual recognition through symbols to aid in memorability—a philosophy that remains paramount in design today.

Members Content

Katayama worked in several art and design disciplines from graphic design and sculpture to environmental works and sculpture. His design work features rhythms and patterns and has a resemblance to modern jazz and the studies of Josef Albers.
Elizabeth Resnick is a Professor Emerita, former chairperson of the Graphic Design Department, and current part-time faculty at Massachusetts College of Art and Design, Boston, Massachusetts, since 1977. She ran her own independent Boston design studio from 1973 to 1996, working with many high-profile clients and is a passionate design curator who has organized seven comprehensive design exhibitions. I interviewed Elizabeth about her journey in the field, her early influences and some of the many items in her collection.
Last month (March 2022), I spoke to over fifty Graphic Design undergraduates about the archive and my passion for design history, after which the students had full access to items in the collection and participated in discourse amongst their peers and lecturers. As part of their critical studies unit, the students will be producing essays and content related to the impact, history and aesthetics of selected artefacts.