Edited by Felix Gluck
‘World Graphic Design is a selection of the best of advertising art, posters, advertising, direct mail campaigns, greetings cards, calendars, house styles, coordinated designs and trademarks of the last fifty years. Besides showing some of the classics, this book is a intended to provide a survey of those ideas and solutions in design, photography which have never dated or and typography of the period best. It is which reflect the style advertising art for a source book of
students and professionals, and an invaluable record for history of advertising.
The material includes an introductory text, over 500 illustrations. the designers represented are Alexeieff, Bayer, Bass, Carlu, Cassandre, Davis, Erni, Francois, Giusti, Glaser, Heartfield, McKnight Kauffer, Kamekura, Kollwitz, Leger, Leu, Leupin, Lissitzky, Moholy Nagy, Nathan, Purvis, Rand, Savignac, Shahn, Tolmer, Villemot, Warhol, Wolf, Zero.’