Schweiz. Konferenz für Sicherheit im Strassenverkehr Bern. designed by Hans Hartmann, Bern in 1963

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Swiss Posters from the 1963 Best Poster Award (Die besten Plakate des Jahres 1963)

Forward and a selection of poster designs entered to the Die besten Plakate des Jahres 1963. Featuring the work of Hans Hartmann, Jörg Hamburger, Jost Hochuli, and Armin Hofmann.

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A total of 24 posters were created for the campaign during 1964, using the arrow symbol as a key features, representing power, motion and speed. The handmade lithographs use up to 19 colours, which were individually printed at large scale. The posters also utilise the brand colours red and yellow from Shells corporate identity.

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