Actie, werkelijkheid en fictie in de kunst van de jaren ’60 in Nederland

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Actie, werkelijkheid en fictie in de kunst van de jaren '60 in Nederland designed by Daphne Duijvelshoff & Petr van Blokland (Total Design)
Actie, werkelijkheid en fictie in de kunst van de jaren ’60 in Nederland designed by Daphne Duijvelshoff & Petr van Blokland (Total Design)
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The 1960 awards presented 420 poster entries from Swiss designers. Notable winners included Robert Büchler's typographic poster for the Museum of Applied Arts Basel and J. Müller-Brockmann’s Der Film poster for the Museum of Applied Arts and Gerstner + Kutter's asymmetric typographic poster for National-Zeitung SA Basel.
An advertising programme is fully integrated only when its effect is powerful enough to play a major part in determining a corporate image. Geigy advertising is an example of this successful integration.
"Rudy is one of the unsung pioneers of American mid-century modernist graphic design. He had a unique and definitive point of view that was really never celebrated. This may have been attributed to his strict adherence to the formal principles of modernism and the International Typographic Style."

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Rastorfer transformed the advertising of Volkswagen and his work contrasted with that of the previously commissioned designers. It reiterates the importance of finding a designer who can transform your vision and adverting and how the significance of consistent messaging across advertisements, contributes to the creation of a memorable campaign