The 50th Anniversary of the (ILO) International Labour Organisation, East Germany FDC, 1969The 50th Anniversary of the (ILO) International Labour Organisation, East Germany FDC, 1969
Bäumer gave the company a unique brand image amplifying its graphical image after a time of post-war economic recovery. This style of advertising composition can be seen across many 1960s campaigns, especially from other German designers such as Anton Stankowski.
"Heart: Anatomy, Function, and Diseases" (Dell, 1962), by Rudolf Hoffmann and illustrated by George Giusti, demonstrates how illustrations effectively convey complex and emotional topics whilst providing valuable information.
