Information

Content includes:
Alexandre Alexandre – Gervasio Gallardo · Pharmaceutical Publicity
Kurt Weidemann – Albrecht and Lilo Ade · Publicity Art
Erich Pfeiffer-Belli – Congratulatory Cards from all over the World
J.J. de Lucio-Meyer – The Image of Sainsbury
Eberhard Hölscher – Ancient and Modern Melbourne ·Cityscape by Harold Freeman
Armin Eichholz – Calling Cards of the Art Gallery D.B. · Exhibition Posters
Hans Kuh – Horst Schmidt. Francofort on-the-Main · Graphic Advertising Art

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Linked Information

Gebrauchsgraphik, 7, 1964
Gebrauchsgraphik, 7, 1964
More graphic design artefacts
From the design archive:
From the design archive:
From the design archive:
From the design archive:
More graphic design history articles

Members Content

A total of 24 posters were created for the campaign during 1964, using the arrow symbol as a key features, representing power, motion and speed. The handmade lithographs use up to 19 colours, which were individually printed at large scale. The posters also utilise the brand colours red and yellow from Shells corporate identity.

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"Heart: Anatomy, Function, and Diseases" (Dell, 1962), by Rudolf Hoffmann and illustrated by George Giusti, demonstrates how illustrations effectively convey complex and emotional topics whilst providing valuable information.

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The best poster designs from Die besten Plakate des Jahres 1957 with a translated foreword by Walter Kern. Featuring the work of J. Müller-Brockmann, Gottlieb Soland, Mary Vieira and Celestino Piatti.

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Volkswagen commissioned a fantastic range of graphic designers, including Wolf Zimmermann, Hans Looser and Michael Engelmann. The designers amplified the brand image of Volkswagen with strikingly modern designs.