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Content includes:
Andrè Müller – The Scenic Artist Horst Sagert
J.J. de Lucio-Meyer – The British Poster Design Awards 1966
Alexandre Alexandre – René Gruau, Paris, Magazine Titles and Fashion Graphics
Theodor Hilten – Typographic Variations with the Figure 5
Sigwart Blum – Illustration for «El Quijote» An International Competition
Hans Kuh – Les Mason, Australian Advertising Art
Eberhard Hölscher – Paul König, Book Covers

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Gebrauchsgraphik, 3, 1967. Cover design by Hanswerner Klein
Gebrauchsgraphik, 3, 1967. Cover design by Hanswerner Klein
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From the design archive:
From the design archive:
From the design archive:
From the design archive:
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Bäumer gave the company a unique brand image amplifying its graphical image after a time of post-war economic recovery. This style of advertising composition can be seen across many 1960s campaigns, especially from other German designers such as Anton Stankowski.
"Talking about myself as a designer is something that requires a powerful dialogue with my life experiences. In a radical way, I apply an exercise in which design forms become projections of life, extensions of meaning that constantly involve senses."

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The 1960s was an era characterised by political, social, and cultural shifts. The counterculture movement emerged as a response to the perceived failures of the mainstream establishment, sparking a wave of activism and alternative ideologies. And with these an array of printed matter. Counterculture publications, often referred to as the "underground press," became powerful platforms for dissent, expression, and the exploration of new ideas.

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The advertising has a certain contrast of hand-drawn and mechanical. Produced entirely in black, it reminds us that the absence of colour can be highly effective. Hans Michel and Günther Kieser's illustrations bring a sense of both playfulness and a stylistic approach to a corporate client.