Graphik – Werbung + Formgebung, 6, 1953

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Content includes:
W.A. Menne – Advertising tasks in the chemical industry
W. Beckmann – Design of formlessness
Karlheinz Graudenz – Science and market feeling
Franz H. Wills – Pharmaceutical advertising in the USA
Günter Berkhahn – Export advertising needs new impulses
Dr. A. Wannemacher – The best German posters 1952

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Graphik - Werbung + Formgebung, 6, 1953
Graphik – Werbung + Formgebung, 6, 1953
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IBM puts a premium on functional design, forms and colours which make it far easier for the potential customer to gain an insight. In this respect the IBM methods are exemplary. The IBM already opened studios of artistic and graphic design for its German and Italian offices and a few years ago another such studio was established in Paris. Frank René Testemale was entrusted with its organisation and was appointed its business and art director.
When Fritz Gottschalk and Stuart Ash joined forces in Montreal, it was a partnership ideally suited to the city's hybrid environment. Gottschalk's training in graphic design in Switzerland, Paris and London was rigid, his background European; Ash, Canadian born and educated, was trained in the North American fashion, though he was influenced by his work with European designers
Gabriel sent me a link to his amazing Uruguayan Graphic Design Archive when I launched Design Reviewed. The content was so amazing, I ended up spending a good hour looking through the content and it has definitely made it to my bookmarks.

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In my previous article about the design work produced for Insituto di Tella, I touched upon the artists Juan Carlos Distéfano, Ruben Fontana and Juan Andralis. After further research, I found a suite of other designs they had produced, including exhibition posters, concert programmes and record sleeves.