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Typografische Monatsblätter, 2, 1976. Cover design by Heinrich Fleischhacker
Typografische Monatsblätter, 2, 1976. Cover design by Heinrich Fleischhacker
More graphic design artefacts
From the design archive:
From the design archive:
From the design archive:
From the design archive:
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A total of 24 posters were created for the campaign during 1964, using the arrow symbol as a key features, representing power, motion and speed. The handmade lithographs use up to 19 colours, which were individually printed at large scale. The posters also utilise the brand colours red and yellow from Shells corporate identity.
The Utah State University (USU) houses a vast collection of Outdoor Recreation Catalogues and magazines, You can browse and search records of more than 8,000 catalogues and magazines from over 500 companies, including manufacturers like Lowe Alpine and Sierra Designs to retailers like Eastern Mountain Sports and REI.
IBM puts a premium on functional design, forms and colours which make it far easier for the potential customer to gain an insight. In this respect the IBM methods are exemplary. The IBM already opened studios of artistic and graphic design for its German and Italian offices and a few years ago another such studio was established in Paris. Frank René Testemale was entrusted with its organisation and was appointed its business and art director.

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The typographic designs produced for the National Theatre by Ken Briggs are not only iconic and depict the Swiss typographic style of the time, but remain a key example of the creation of a cohesive brand style.