They were many other designs who played an important role in IBM's graphic identity and implementation. Some of the other designers included Arthur Boden, Clarence Lee, Charles Keddie and Mary Beresford.
Katayama worked in several art and design disciplines from graphic design and sculpture to environmental works and sculpture. His design work features rhythms and patterns and has a resemblance to modern jazz and the studies of Josef Albers.
The graphic designer had to create a series of ads whose new publicity effects were to confirm or accentuate the already existing • image • of the paper. In this case, the planning was not based on a would-be psychological analysis of the reading public.
Max Huber worked across advertising, packaging, design and industrial design. He had a distinctive style that skillfully blended bright hues with photomontage.
