The typographic designs produced for the National Theatre by Ken Briggs are not only iconic and depict the Swiss typographic style of the time, but remain a key example of the creation of a cohesive brand style.
In 1964, Sugiura was commissioned by the magazine Design to design each of their twelve monthly cover designs. Creating a series of systems which set the foundations for the design.
“They’ll never stand for that” and “It’s too modern” are, as George Plante aptly puts it, the restraintive thoughts which beset a commercial artist who tries to let himself go.
The collection of works I've gathered, designed for Olympia-Werke, showcases the height of mid-century German commercial artistry. The work was collated in a branded folder and contained forty brochures, advertisements and manuals.
