Information

Editor in chief: Yoshihisa Ishihara
Assistant Editor: Tadashi Hamada
Editorial Cooperation: Ohchi Design Office and Midori Imatake
Cover Design: Ben Bos, Total Design

Contents include:
Lettering Calligraphy / Alphabets Show by 32 Typographers by Shin’ichiro Tora
Louis Portuesi’s Promotion Pieces for the Reader’s Digest Magazine
Josse Goffin, Belgian Lyricist
The Orthometric Art of Gerald Cross by Myrna Davis
Preuit Holland
Elements of Idea “Pattern & Ground” Relationship by Shigeo Fukuda
Identities in Environment by Midori Imatake
Edward Marson
Stephen Graff Doyle Dane Bernbach
Jerry C. Demoney
Vasarely III, Plastic Arts of the Twentieth Century 
Tom Gilday by Penton Publications
Total Design BV by Shigeru Watano
Leslie A. Segal by Corporate Annual Reports, Inc.
’75 Graduation Works of Graphic Art Students
Graphic Designs from Great Britain

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Idea 131, 1975-7. Cover design by Ben Bos, Total Design
Idea 131, 1975-7. Cover design by Ben Bos, Total Design
More graphic design artefacts
From the design archive:
From the design archive:
From the design archive:
From the design archive:
More graphic design history articles
The graphic designer had to create a series of ads whose new publicity effects were to confirm or accentuate the already existing • image • of the paper. In this case, the planning was not based on a would-be psychological analysis of the reading public.

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Collected Japanese ephemera From the late 1920s to the mid-1930s, from Japan's transformative period, with its robust industrial force accompanied by an increase in consumer culture.