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Collected Graphic Design History from Design Reviewed

Graphis 134, 1967

Information

Content includes:
Manuel Gasser, Zürich: Antonio Frasconi
Rudolf Farner, Zürich: Design & Art Direction ’67, London. The fifth exhibition of British advertising and editorial art
Manuel Gasser, Zürich: Henryk Tomaszewski
Willy Rotzler, Zürich: Heinz Edelmann, Graphics for a Dusseldorf Theatre
Willy Rotzler, Zürich: Swiss Posters 1967
Peter Adler, New York: Volunteer Graphics in the United States
Adolf Meuer, Frankfurt: A•TYP•I. 10th Congress of the Association Typographique Internationale in Paris

Details

  • Format: Magazine
  • Designer/s: Antonio Frasconi
  • Year: 1967
  • Client/Publisher: Graphis Press
  • Size: 235mm x 300mm

Linked Information

Graphis 134, 1967. Cover design by Antonio Frasconi.
Graphis 134, 1967. Cover design by Antonio Frasconi.
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Gebrauchsgraphik, 12, 1969
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Gebrauchsgraphik, 12, 1969

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The Swiss designer Adrian Frutiger (1928–2015) created some fantastic typefaces such as Univers, Avenir, and Frutiger, alongside posters, catalogue designs and architectural lettering. He began his career at Deberny & Peignot in Paris as a type designer and set up his own studio in 1960 in Paris focusing on typography and advertising design. Working alongside André Gürtler and Bruno Pfäffli, Frutiger designed many logo designs. Here is a selection of the designs which were featured in Der Druckspiegel, December 1961. I have also translated and rewritten the descriptions to provide more depth. When describing the work of Adrian Frutiger, Kurt Weidemann states, “We live in a time of increasing abstraction,” says Frutiger, in a time of visual, intellectual symbols. If a miller wants a company logo, then a windmill or watermill does not provide a sufficient symbol of his profession. Rather, its job is to crush grains between two masses. Finding a pictorial metaphor for this process might be more difficult, but also more expressive, more apt and timeless. Memorable shapes are simple. A mark that can be immediately drawn in the sand by a child is good. The accompanying typography must not compete with the brand; it must be brought into harmony with it, supporting its expressiveness.) - Der Druckspiegel, October, 1961 (Translated from German) Logo for the advertising agency Arma Publicité. The symbol is based on the letters A R and M. The logo has an emphasised flatness that corresponds to the essence of advertising thanks to its black and white contrast. The triangle shape is a symbol of advancement and dynamism. The embossed form is used in cases requiring discretion. Lettering for the title of a scientific journal. The letterforms are made of straight lines and circles in the spirit of the exact measurements and structures in science. Small and capital letters are mixed together as a deliberate move away from tradition. Business brand for the Brancher Frères paint factory. On the one hand, it is based on the letters B and F, and on the other hand, the silhouettes of the paint can, seen from the side and from above (square and circle). The logo is designed more to the colour than to the formal expression. Original colours: grey, green and blue. Lettering for a printing company. The close sequence of circular elements makes one think of printing cylinders and ink rollers. Logo for the Scripta pantograph milling machine. The arrangement of the arms and joints of the machine have resulted in this S-shape. Right angles were avoided to evoke mobility. The contrast of the strong arms to the fine white space indicates the solidity of a precision device. Company lettering and signs for the Hermann scientific bookstore. The basic element that provided the impetus was the construction plan for the new business facility. Monogram for Jacqueline Iribe, designer of modern decorative fabrics. Irish favourite motifs are rectangles and triangles; the symbol attempts to symbolize this style in the letterform. Original colours: cobalt blue for j, broken cobalt blue for i. Two designs for a sign for the Prache bookbindery. The speciality of this house is spiral and ring binding. The first draft is a name made up of wire, interlocking letters in a circle shape. The second draft follows the same principle but is only based on the P. The rectangle (book, sheet of paper) was included. Monogram for the French architect Georges Johannet. Its architecture is strictly based on geometric elements, in very finely coordinated spatial proportions. Ipreig is the official abbreviation for the Institut professionel de recherches et d'études des industries graphiques. With a view to serving professional progress, it seems justified to give the symbol of this institute the character of an experiment that could be renewed from time to time. (Design not executed).
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Logos and Lettering by Adrian Frutiger, André Gürtler and Bruno Pfäffli

Working alongside André Gürtler and Bruno Pfäffli, Adrian Frutiger designed many logo designs. Here is a selection of the designs which were featured in Der Druckspiegel, December 1961. I have also translated and rewritten the descriptions to provide more depth.
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Siegfried Odermatt advertisment designs for Grammo Studio
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Siegfried Odermatt and the Swiss Design for Grammo Studio

A fantastic example of Swiss design for brand systems is the brand and advertising by Siegfried Odermatt commissioned by Grammo Studio in Zurich.
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Omnibus 9, University of Braunschweig, 1964. Designed by Udo Zisowsky in collaboration with Peter Riefenstahl, Manfred Bremeler, Ralf Dierig
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The Advertising and Design of Omnibus – The University of Braunschweig’s 1960s Publication

Omnibus was Published by the journalism working group of the Technical University of Braunschweig. A square publication measuring 290mm. The publication included features on politics, arts and culture. With advertisements carefully selected to be in keeping with the visual aesthetic. Content also included exhibition information and a fine example of concrete poetry, among artists such as Schröder-Sonnenstern and Sine Hansen.
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Ads in trade journals for Bayer, Leverkusen designed by Wolfgang Bäumer c. 1962-1964. Scanned from Gebrauchsgraphik, July 1966
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Dynamic Form. The 1960s Advertising Design of Wolfgang Bäumer

Wolfgang Bäumer's advertising design for Bayer, Klöckner Works and the Lottery. His adaptable design aesthetic alongside his skills of convening messaging through visuals are fantastic examples of mid-century German graphic design.
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