The first issue of Jazzways with cover design by Paul Rand. The playful illustration suggests the rhythm of jazz by the use of black and white shapes, these giving the association of a pianos keyboard.
The advertising has a certain contrast of hand-drawn and mechanical. Produced entirely in black, it reminds us that the absence of colour can be highly effective. Hans Michel and Günther Kieser's illustrations bring a sense of both playfulness and a stylistic approach to a corporate client.
Projekt 26 is a fantastic online store dedicated to vintage Polish posters, as well as operating online, both Harriet and Sylwia also run poster markets, social accounts full of the vibrant works and have a radiating passion and knowledge of the subject.
The identity manual consisted of 130 pages of information and brand usage with Arie J. Geurts heading up the project as design director, (who later headed up his own design studio in Los Angeles). The identity uses minimal colour and focuses on a consistent brand blue in all communications.
Crouwel was the successor to Willem Sandberg who used an avant-garde approach in his work, utilising torn-paper montage, mixing of sans serif and old Egyptian typefaces and often off-center positioning. Crouwel steered away from this artistic approach and implemented a cohesive design system and a strong identity that emulated the corporate identity boom of the 1950s and 60s.
