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Content includes:
A new poster by A. M. Cassandre
John Barker shows coloured advertisements
Dr. E. Hölscher: Hermann Schardt, Posters and illustrations
A. Sailer: Applied plastic art in a textile house
Own posters by French artists
Dr. E. Hölscher: Hans Hermann Hagedorn,Bookjackets
A. Sailer: Papko, der Unverwüstliche. Papko the irrespressible
Richard Roth: Textile advertisements from Czechoslovakia
Dr. Franz Roh: Claus Hansmann, Scandal about a poster

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Gebrauchsgraphik, 3, 1950
Gebrauchsgraphik, 3, 1950
More graphic design artefacts
From the design archive:
From the design archive:
From the design archive:
From the design archive:
More graphic design history articles

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The advertising agency played a crucial role in shaping consumer culture by acting as a bridge between businesses and the media and was stated to have started in the mid-19th century.

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Victorian Graphic Design left a mark on both British and American design history. In Britain, the ornate embellishments served as a symbol of prosperity and cultural values. Meanwhile, America embraced the combination of various design elements to navigate the complexities of a rapidly changing society driven by industrialisation and consumerism.
A country is never dead so long as it has an art. Austria is a proof of this maxim. Its liveliness since the war is liveliness which has displayed itself in the arts to a remarkable extent : it deserves the world's admiration and respect.

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The advertising has a certain contrast of hand-drawn and mechanical. Produced entirely in black, it reminds us that the absence of colour can be highly effective. Hans Michel and Günther Kieser's illustrations bring a sense of both playfulness and a stylistic approach to a corporate client.