26th Edinburgh International Festival Programme, 1972

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26th Edinburgh International Festival Programme, 1972. Design by Hans Schleger.
26th Edinburgh International Festival Programme, 1972. Design by Hans Schleger.
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Stephan Kantscheff (Stephan Kanschev) was a Bulgarian artist born in Kaefer, Todental. His colourful palette and joyous, folk-esque illustrations won him many commissions and his work was celebrated for both its quality and social significance.

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As part of their marketing strategy, Kast + Ehinger, commissioned a selection of German designers to produce advertisements aimed at the design industry. I have scanned in quite a lot of their advertising matter, all of which were back-page advertisements from three German design magazines. Der Druckspiegel, Gebrauchsgraphik and Graphik – Werbung + Formgebung.

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These one-colour forms have a playful but structured aesthetic through their geometric forms, they remind me of the abstract line drawings of Picasso blended with Jan Tschichold and the New Typography.
The graphic designer had to create a series of ads whose new publicity effects were to confirm or accentuate the already existing • image • of the paper. In this case, the planning was not based on a would-be psychological analysis of the reading public.