Type design, Yasaburo Kuwayama, 1974

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“Since the 1970s, the basics and development of character creation by designers who have pioneered the possibility of free typefaces that are not bound by Ming Dynasty and Gothic, such as participation in the “Typos” design team and the development of many corporate typefaces. Explains the idea of ​​typeface design that is familiar to the present age, along with abundant production examples that the author has worked on. It also contains valuable materials that convey the site of typeface production at the time of publication in 1971.”

Content includes:
What is a typeface?
Current status and future of Japanese typefaces
Typeface-related terms
History and characteristics of typefaces
Kanji radical and its name
Symbols and their names
Dial / type and its name
Problems with fonts
Basics of type design
Ingenuity in size and structure
Typeface design concept
Development of ready-made typefaces
Typeface in a new direction
Concept of corporate typeface
Research for typeface design
Research for typeface determination
Yamagiwa Electric Enactment Typeface
Typeface production method and process
How to use and use typefaces
Corporate establishment typefaces
Comparison of Chinese new font and Japanese font

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Type design, Yasaburo Kuwayama, 1974
Type design, Yasaburo Kuwayama, 1974

 

Type design, Yasaburo Kuwayama, 1974
Type design, Yasaburo Kuwayama, 1974
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