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Graphic Designers in the USA/1: Louis Danziger, Herb Lubalin, Peter Max, Henry Wolf

“Four of the volumes deal with graphic designers in the U.S.A., four with graphic designers in Europe. Since they show not only a cross-section of the best work that has been created during the last decade, but also significant changes in style and approach, the books will be invaluable for students of art, publicity and advertising writers and designers, other commercial artists, and art lovers who want to become better acquainted with the ideas and methods of today’s finest graphic designers.”

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Graphic Designers in the USA, Volume 1, 1971
Graphic Designers in the USA, Volume 1, 1971

 

Graphic Designers in the USA, Volume 1, 1971
Graphic Designers in the USA, Volume 1, 1971
More graphic design artefacts
From the design archive:
From the design archive:
From the design archive:
From the design archive:
More graphic design history articles

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The advertising agency played a crucial role in shaping consumer culture by acting as a bridge between businesses and the media and was stated to have started in the mid-19th century.
Graphic design continues to be documented and an increase in individualised documentation and curated social media accounts are furthering our knowledge of design from a worldwide historic standpoint. I would not feel complete without the collected design that spans the shelves of my archive. It’s my identity, my passion and my hobby.

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One of Otl Aicher's lesser-known works was the identity and publicity for the Gastein Valley. Gastein valley was a resort for the elderly, an Austrian Alpine village in the Austrian state of Salzburg

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"Heart: Anatomy, Function, and Diseases" (Dell, 1962), by Rudolf Hoffmann and illustrated by George Giusti, demonstrates how illustrations effectively convey complex and emotional topics whilst providing valuable information.