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Designer: Spencer, Herbert.
Printer: County Press, Bradford.

Content includes:
Typography in Britain: Fletcher / Forbes / Gill, Alan Bartram, Richard Hollis, Robert Brownjohn, etc.
36 Typographers: biographical notes
Piet Zwart by Herbert Spencer
Design Underfoot by Anthony Robinson
Printed Ephemera reviewed by Nicholete Gray
Thematic photography by Euan Duff
Education and the Child by R.B. Lendon
This is my private World by Jane Gate
The Great Experiment reviewed by Jay Leyda

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Typographica, New Series 7, 1963. Designed by Herbert Spencer
Typographica, New Series 7, 1963. Designed by Herbert Spencer
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From the design archive:
From the design archive:
From the design archive:
From the design archive:
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They were many other designs who played an important role in IBM's graphic identity and implementation. Some of the other designers included Arthur Boden, Clarence Lee, Charles Keddie and Mary Beresford.

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Working alongside André Gürtler and Bruno Pfäffli, Adrian Frutiger designed many logo designs. Here is a selection of the designs which were featured in Der Druckspiegel, December 1961. I have also translated and rewritten the descriptions to provide more depth.

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A total of 24 posters were created for the campaign during 1964, using the arrow symbol as a key features, representing power, motion and speed. The handmade lithographs use up to 19 colours, which were individually printed at large scale. The posters also utilise the brand colours red and yellow from Shells corporate identity.
“They’ll never stand for that” and “It’s too modern” are, as George Plante aptly puts it, the restraintive thoughts which beset a commercial artist who tries to let himself go.