Wolfgang Bäumer's advertising design for Bayer, Klöckner Works and the Lottery. His adaptable design aesthetic alongside his skills of convening messaging through visuals are fantastic examples of mid-century German graphic design.
"Heart: Anatomy, Function, and Diseases" (Dell, 1962), by Rudolf Hoffmann and illustrated by George Giusti, demonstrates how illustrations effectively convey complex and emotional topics whilst providing valuable information.
Both educators have a keen interest in multiscriptual design, Arabic type design, and graphic design and recently released A History of Arab Graphic Design. I contacted Bahia and Haythem to find out more.
Working alongside André Gürtler and Bruno Pfäffli, Adrian Frutiger designed many logo designs. Here is a selection of the designs which were featured in Der Druckspiegel, December 1961. I have also translated and rewritten the descriptions to provide more depth.
