Ads in trade journals for Bayer, Leverkusen designed by Wolfgang Bäumer c. 1962-1964. Scanned from Gebrauchsgraphik, July 1966
Advertising DesignDesign Archive FeatureMembers Only ContentRegional Histories 1960s

Dynamic Form. The 1960s Advertising Design of Wolfgang Bäumer

Wolfgang Bäumer’s advertising design for Bayer, Klöckner Works and the Lottery. His adaptable design aesthetic alongside his skills of convening messaging through visuals are fantastic examples of mid-century German graphic design.

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