Advertising Pharmaceuticals, A Comparison of German and American Advertising in 1950
As a chemist, I have an obligation to be curious – I grab a stack of our chemical journals and start with the advertising section. I start it, the walk through the sand. I don’t want to deny some oases. But soon I’m bored and tired.
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Gebrauchsgraphik 06, 1956 features a selection of the posters entered into the 1956 awards. It is unknown how many entries were submitted to the 1956 awards but a total of 21 posters were awarded.
In 1997 Tadanori Yokoo showcased 31 new silkscreens at the Ginza Graphic Gallery in Tokyo. Many of these works were previously unseen, and I was fortunate enough to discover a feature in a back issue of Idea magazine that showcased the full collection of silkscreen posters.
In the late 1950s, Hans W. Brose agency, with designers Pierre Mendell, Michael Engelmann, and Klaus Oberer, crafted a compelling, colourless campaign for Bols.
This 1,500 word essay is about the life and work of Willem Sandberg and is illustrated with part of my collection of over 100 pieces of Sandberg’s work, including books, Stedelijk Museum catalogues, and various individual printed items.