gq 05 – A Quarterly Review of the Graphic Work, 1974

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gq 05 - A Quarterly Review of the Graphic Work, 1974
gq 05 – A Quarterly Review of the Graphic Work, 197. Cover design by Kazumasa Nagai

 

gq 05 - A Quarterly Review of the Graphic Work, 1974
gq 05 – A Quarterly Review of the Graphic Work, 1974. Cover design by Kazumasa Nagai
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House style can give identity to the diverse products or activities of a firm. It stimulates loyalty, helps to reduce costs, and has advertising value.
The book "Modern Man In The Making" (1939), is a fantastic example of Neurath's work. The book uses Isotype's principles with text to illustrate complex societal issues like globalisation and war's impact on economies, prioritising visual recognition through symbols to aid in memorability—a philosophy that remains paramount in design today.

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The 1960 awards presented 420 poster entries from Swiss designers. Notable winners included Robert Büchler's typographic poster for the Museum of Applied Arts Basel and J. Müller-Brockmann’s Der Film poster for the Museum of Applied Arts and Gerstner + Kutter's asymmetric typographic poster for National-Zeitung SA Basel.

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Forward and a selection of poster designs entered to the Die besten Plakate des Jahres 1963. Featuring the work of Hans Hartmann, Jörg Hamburger, Jost Hochuli, and Armin Hofmann.