Karl Gerstner worked across graphic design, typography and photography. He worked in the art department of Geigy and carried out all the graphic design work connected with the bicentenary celebrations of the firm in 1958. In 1959, Gerstner and copywriter, Markus Kutter, founded the Gerstner+Kutter advertising agency, whose clients included Citroën cars, Krupp, Holzäpfel KG, Schwitter AG, Bech Electronic Centre.
Typographische Monatsblätter, 02, 1972. Design by Karl Gerstner
Karl Gerstner worked across graphic design, typography and photography. He worked in the art department of Geigy and carried out all the graphic design work connected with the bicentenary celebrations of the firm in 1958. In 1959, Gerstner and copywriter, Markus Kutter, founded the Gerstner+Kutter advertising agency, whose clients included Citroën cars, Krupp, Holzäpfel KG, Schwitter AG, Bech Electronic Centre.
Gabriel sent me a link to his amazing Uruguayan Graphic Design Archive when I launched Design Reviewed. The content was so amazing, I ended up spending a good hour looking through the content and it has definitely made it to my bookmarks.
House style can give identity to the diverse products or activities of a firm. It stimulates loyalty, helps to reduce costs, and has advertising value.
Tadashi Ohashi was at the forefront of Japan's postwar design movement, with his illustrations widely celebrated. In 1952, he became the chief designer for Meiji Seika Confectionery, producing some of his most renowned work.
An advertising programme is fully integrated only when its effect is powerful enough to play a major part in determining a corporate image. Geigy advertising is an example of this successful integration.
