My lectures and workshops also help bridge the gap between academia and industry. Through my lectures and collecting, I strive to promote design as a ever-changing dynamic industry that has the power to shape and improve the world we live in.
Walter Ballmer was a Swiss graphic designer born in Liestal, Switzerland in 1923. He worked across various design disciplines including advertising design, packaging, typography and exhibition design.
Bäumer gave the company a unique brand image amplifying its graphical image after a time of post-war economic recovery. This style of advertising composition can be seen across many 1960s campaigns, especially from other German designers such as Anton Stankowski.
