The versatility of the arrow sign knows no bounds – from thin lines exuding delicacy to thick, heavy-set lines conveying stability and weight. Depending on its construction, the arrow sign can speak with individuality, even possessing psychological and emotional expression.
In the late 1950s, Hans W. Brose agency, with designers Pierre Mendell, Michael Engelmann, and Klaus Oberer, crafted a compelling, colourless campaign for Bols.
“Der Druckspiegel” typographic supplement May 5, 1967, was focused on a selection of the winning entries from Die besten Plakate des Jahres featuring over fifty winning entries.
Ezio Bonini's work for "Società del Linoleum" in Milan, showcasing advertisements designed for various Italian newspapers aimed at expanding the linoleum market