Eye, Issue 021, Summer 1996

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Opinion:
Experiments in hypertype – Agenda, William Owen
Book or CD-ROM?
No longer collecting dust by Monitor, Paul Rennie
The intellectual investment we make in graphic design is reflected in its collectability and value
Advertising’s big fix – Caroline Roux
There is no avoiding Renton, Begbie and the whole sick crew, but what is Trainspotting’s campaign trying to sell us?
Features:
Reputations: Rick Vermeulen by Rick Poynor
‘I don’t think anything designed should be considered as art. It’s not only about the experimentation with form. There is always a client’
Kex by Eye editors
Eduardo Paolozzi’s collage ‘novel’ Kex, made in 1966, has renewed resonance in the 1990s
What your choice of font says about you by Susan Agre Waterman, Mark Kippenhan
Type has become a consumer product and foundries use carefully crafted images to sell it
Bards of the balance sheet by Will Novosedlik
How corporate designers turn routine annual reports into epic narratives of business triumph
Hi-res hedonist by Jim Davies
Me Company make designs of fabulous compexity. The shape of screenlife to come or techno-kitsch?
Making masterworks by Andrea Codrington
Columbia’s classical sleeves of the 1960s and 1970s are pioneering examples of music graphics
Reinterpreting the classics by Adrian Shaughnessy
For a handful of classical record companies, expressive design is a commercial priority.
Sue Coe: eyewitness by Steven Heller
The New York-based artist makes ferocious images as instruments of social change. Her timely new book is a searing indictment of animal butchery.
Bodies, text and motion by William Owen
Peter Greenaway’s new film, The Pillow Book, is his most sophisticated essay in graphic cinema
Waiting for the total toolset by Brett Wickens
Macromedia Director 5 is much improved, but still not quite the ultimate all-in-one toolset

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Eye, Issue 021, Summer 1996
Eye, Issue 021, Summer 1996
More graphic design artefacts
From the design archive:
From the design archive:
From the design archive:
From the design archive:
More graphic design history articles
The most comprehensive account of ghost signs ever published, focusing on London’s hand-painted relics of advertising past

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Franco Grignani’s ability to push design boundaries with his clients is a testament to his artistic eye and talent. His work on Bellezza d’Italia remains a fantastic example of how design can elevate and transform pharma goods.

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The 1960s was an era characterised by political, social, and cultural shifts. The counterculture movement emerged as a response to the perceived failures of the mainstream establishment, sparking a wave of activism and alternative ideologies. And with these an array of printed matter. Counterculture publications, often referred to as the "underground press," became powerful platforms for dissent, expression, and the exploration of new ideas.
Mark Bloom has designs for globally recognised brands, produces some of the finest, most accessible modern typefaces and heads up Mash Creative and CoType Foundry. His type foundry has always been a port of call for our studio's brand projects and he continues to develop these, each with a fantastic print specimen.