KLM's brand evolution by Henrion Design Associates. Founded in 1919, KLM is the world's oldest operating airline. In 1961, Henrion Design Associates redesigned the iconic brand, overcoming challenges of standardisation and outdated aesthetics.
Marin Lorenz has had an amazing career, designing for clients such as ESPN and Nike, teaching at some of Europe's leading design schools and publishing books, such as Flexible Visual Sytems, documenting his research and approach to design practice.
The book "Modern Man In The Making" (1939), is a fantastic example of Neurath's work. The book uses Isotype's principles with text to illustrate complex societal issues like globalisation and war's impact on economies, prioritising visual recognition through symbols to aid in memorability—a philosophy that remains paramount in design today.
