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A Brand Evolution for KLM by Henrion Design Associates

KLM’s brand evolution by Henrion Design Associates. Founded in 1919, KLM is the world’s oldest operating airline. In 1961, Henrion Design Associates redesigned the iconic brand, overcoming challenges of standardisation and outdated aesthetics.

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FHK Henrion - Graphic Designer

F. H. K. Henrion studied in Paris, as a textile designer, then exhibition, stage and graphic design. He early clients included Levant Fair, 1936, Paris International Fair, 1937, Glasgow Empire Exhibition, 1938 and New York World Fair, 1939. During the war he was the consultant to the exhibitions division of the Ministry of Information and to the American Office of War Information in London. He was also the art editor of Contact, Future, BoAC publications, The Bowater Papers and The Compleat Imbiber. His later clients included the Festival of Britain, 1951, Olivetti, the British Transport Commission and KLM.
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Industrial Design Magazine – American Modernist Inspiration

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National-Zeitung SA Basel designed by Gerstner + Kutter, Basel in 1960
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Heart Anatomy, Function And Diseases, Dell, 1962. Illustrated by George Giusti
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George Giusti – Illustrating the Hearts Anatomy, Function, and Diseases

"Heart: Anatomy, Function, and Diseases" (Dell, 1962), by Rudolf Hoffmann and illustrated by George Giusti, demonstrates how illustrations effectively convey complex and emotional topics whilst providing valuable information.